New image coincides with anniversary

Northumberland Hills Hospital has a new logo that coincides with its 20th anniversary.

A deliberative process that took place over the course of several months, the brand refresh involved research into evolving accessibility standards, as well as a series of internal focus groups led by NHH’s 20th Anniversary Working Group to identify the elements of the previous NHH brand that should be maintained.

Unveiled to staff, physicians, midwives and volunteers last month, the refreshed brand, will begin to roll out publicly today across the hospital’s digital platforms.

Comprised of a bright new colour palette, a more accessible sans serif font and a starburst icon that builds on the unique caring hands imagery long associated with NHH, NHH’s refreshed brand signals both the circle of care intrinsic to health care, and the team’s commitment to collaboration across professions and within the community.

The updated icon features eight hands, representing the communities served across west Northumberland County, namely the Town of Cobourg, the Municipality of Port Hope, Alderville First Nation and the townships of Hamilton, Cramahe and Alnwick/Haldimand, as well as the two largest bodies of water, Lake Ontario and Rice Lake, that frame the hospital’s unique rural and urban catchment area.

“Our previous branding served us very well,” said Jennifer Gillard, Vice President, Patient Experience, Public Affairs and Strategic Partnerships, “but after two decades there was agreement that our branding was due for an update to enhance its accessibility and functionality in an increasingly digital environment. With our Board’s support, we took the occasion of the 20th anniversary to do this. Our process was guided by an interdisciplinary working group made up of front-line staff and volunteer partners, including NHH’s Auxiliary, Foundation and Patient and Family Advisory Council (PFAC). We were very pleased to arrive at a consensus on the new brand imagery which was strongly endorsed by Senior Leadership and our Board.

New partnership with Northumberland County Archives and Museum (NCAM)
As NHH moves forward with the introduction of a refreshed brand, the hospital is also pleased to announce today the establishment of a new partnership with Northumberland County Archives and Museum (NCAM) to ensure the organization’s rich history is properly preserved for future generations.

In a message to staff, physicians, midwives and volunteers, President and CEO Susan Walsh announced that NHH, with NCAM’s assistance, is compiling historical documents and artifacts from NHH, NHH Auxiliary and NHH Foundation. The aim will be to add to associated records already in NCAM’s possession and, over time, to arrange, describe and photograph the collection to better support access by future researchers and residents alike interested in learning more about the history of the hospital and its volunteer partners in the region.

“Detailed descriptions of the collection will be available online to ensure everyone can easily understand and access these important materials,” according to the hospital’s press release.


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